The mission of the SOS Madison International association is to shake things up in the world, to raise awareness that what happens to children in our societies is not always normal, to expose the injustice that no one wants to see or hear. It’s so much easier to pretend ignorance. In our world, while many people are happy, with food to eat, something to drink, a place to sleep, a home filled with love… we forget that at the same moment, somewhere in a country, a city, a village, a child is being brutally beaten, burned, kidnapped, mutilated, raped, and even killed. Many individuals have no qualms about exploiting a child’s innocence. Unfortunately, their rights are not always well-protected, and sometimes, even when they report inhumane and cruel situations, they are not heard. Yet, sometimes, millions of children worldwide cry out in despair. A cry of pain. But many people turn a deaf ear, play blind; and sometimes, it’s even our own families, our friends who do not react.